Put a Better Label on the Table

About Briess: News
'Put a Better Label on the Table' campaign launches
at 2008 Nat'l Products West Expo

February 26, 2008—Briess Malt & Ingredients Company will launch a new ‘Put a Better Label on the Table’ campaign at Natural Products Expo West in Anaheim, March 14-16, 2008. The campaign highlights the natural functionality of its specialty ingredients plus their ability to help achieve clean labels as well as specific label claims including:

  • Natural
  • Organic
  • Non-GMO
  • Kosher
  • Whole Grain
  • Gluten-Free

Briess will feature five product lines in Booth #4574:

  • Natural sweeteners
  • Insta Grains® reduced cook-time grains
  • Briess® Roasted Grains
  • Malt Ingredients
  • Sprouted-Toasted Wheat Flours

This extensive ingredients portfolio greatly increases the ability of food and beverage manufaacturers to formulate for specific label claims.

Each product line delivers a unique set of functionality ranging from processing aids to bulking agents to unique flavors, colors and textures. Minimal processing employed by Briess develops natural functionality while preserving the original healthy, wholesome character of the raw materials

All Briess ingredients are made in the U.S.A.

For more information visit Booth #4574 at Natural Products West Expo or call 920.849.7711.

News Archives:

September 4, 2007:
'Natural Solutions in Black 'n White' featured at IBIE

March 20, 2007:
New! Organic Black Cocoa Replacer

March 9, 2007:
Briess roasts barley to-a-tea

March 9, 2007:
Briess introduces gluten-free malt extract substitute

January 16, 2007:
Have a Ball at Briess(tm) Winner produces 'Ska's Natural Elation Malt'

December 1, 2006:
Briess names 2006 Malt Artist

November 1, 2006:
Briess featured in business magazine

October 17, 2006:
Brad Stillmank wins Have a Ball at Briess(tm) Contest

April 12, 2006:
130th anniversary malt, 'Have a Ball at Briess' contest unveiled at 2006 CBC in Seattle

March 17, 2006:
Briess unveils organic tapioca maltodextrins & more natural syrups at Nat'l Products West

December 3, 2005:
Briess names 2005 Malt Artist

June 9, 2005:
Taste Sells: Briess shows how specialty whole grain ingredients can help at IFT Food Expo

April 11, 2005:
Briess processing plant receives FPA certification

April 11, 2005:
New organic specialty grain ingredients to be introduced at 2005 All Things Organic

November 19, 2004:
Briess names 2004 'Malt Artist'

August 9, 2004:
Briess joins the Organic Trade Association

June 11, 2004:
Briess plans to 'shake it up' at 2004 IFT Food Expo

May 20, 2004:
Briess Recognized for Outstanding Safety

March 26, 2004:
New Briess website offers more indepth information

January 23, 2004:
Briess Industries certified as 'Woman Business Enterprise'

January 23, 2004:
Goking, Kennedy join Briess staff

December 2003:
Briess names 2003 'Malt Artist'

July 12, 2003:
Name, logo change reflects increased flexibility, responsiveness and service

July 12, 2003:
BriesSweet(r) Brown Rice Syrup to debut at 2003 IFT in Chicago

December 2002:
Briess names 2002 'Malt Artist'