Pressroom


'Don't call me honey' —
Briess features innovative natural sweetener at 2015 Expo West

[02.18.2015] What's new from Briess? An innovative natural sweetener with an attitude that Briess will be featuring in booth 8011 at Natural Products Expo West.

BriesSweet™ White Grain Sorghum Syrup looks and smells like wildflower honey in yeast-risen breads. But don't call it honey. It's 100% pure white grain sorghum syrup that functions as a natural alternative to honey, corn syrup, sugar, brown rice syrup, malt extract and other sweeteners. Briess will be sampling multigrain bread made with BriesSweet™ White Grain Sorghum Syrup as a 1:1 honey substitute, and sugar-free Lemon Jelly sweetened entirely by BriesSweet™ White Grain Sorghum Syrup. BriesSweet™ White Grain Sorghum Syrup adds simply "Grain Sorghum Syrup" to a label.

Or visit booth 8011 from 11-12 on Friday, March 6, or 2-3 on Saturday, March 7, for a Briess Booth Sensory Event to see and taste firsthand the difference between sorghum cane syrups and white grain sorghum syrup. Event participants will receive a gift.

Traditional sorghum cane syrups are produced from the cane of the red sorghum plant and, as a result, develop characteristic tannins and bitterness. But BriesSweet™ White Grain Sorghum Syrup is distinguished by clean flavor and light color. A maltose-based carbohydrate profile makes BriesSweet™ White Grain Sorghum Syrup function well in an expanding list of applications. Manufacturers can save money by extending or substituting 1:1 for honey in breads, especially multigrain and whole grain breads where it aids in masking bitter notes. BriesSweet™ White Grain Sorghum Syrup is also a gluten free browning alternative in gluten free baked goods and cereals. It provides flavor masking and binding in bars, and has multiple sweet and savory applications. BriesSweet™ White Grain Sorghum Syrup has many label-friendly features:

  • Made from 100% white sorghum grain, a sustainable North American crop
  • Natural
  • Non-GMO
  • Gluten Free
  • Kosher
  • Pesticide free
  • Antibiotics free

BriesSweet™ White Grain Sorghum Syrup is available in two styles—45DE High Maltose and 60DE. Produced exclusively by Briess in the U.S.A., it's fresh and readily available for your production schedule. Talk to our technical staff at Natural Products Expo West Booth 8011about solving your label and formulating challenges with BriesSweet™ White Grain Sorghum Syrup, or one of many other natural, clean label, multifunctional ingredients produced by Briess. Need information now? Please contact us today.

2015 Natural Products Expo West Media Kit

  • Media Kit with Contents Page (pdf)
  • Press Release — 'Don't Call Me Honey' / Briess features innovative sweetener at Expo West (doc) (pdf)
  • Press Release — Briess Expo West show specials (doc) (pdf)
  • Press Release — Briess offers sensory event at Expo West Booth 8011 (doc) (pdf)
  • Sell Sheet — Don't Call Me Honey (pdf)
  • Sell Sheet — BriesSweet™ White Grain Sorghum Syrup (pdf)
  • Company Fact Sheet (pdf)
  • 4C Flyer - Ingredients for Natural Functionality (an overview of Briess product lines) (pdf)