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IBIE Booth #126: Briess IBIE Show Special features reduced sugar 'Coffee Break Pound Cake'

[09.19.2016] IBIE Baking Expo attendees are invited to a daily one-hour Show Special at Briess Booth #126, where staff will be sampling pound cake with 50% of the ‘added sugars’ reduced by a first-of-its-kind whole grain nutritive sweetener. The Briess Show Special will be held at Booth #126 from 2-3 Saturday, Sunday and Monday, and 11-12 Tuesday.

Coffee Break Pound Cake was made with InnoSweet™ Sprouted Whole Wheat Powder, an innovative whole grain nutritive sweetener developed by Briess Malt & Ingredients Co. to help manufacturers solve forthcoming “added sugars” nutritional panel changes. InnoSweet™ is 100% pure sprouted whole wheat. It delivers nutrition and sweetness created during natural sprouting, gentle cooking and drying. Simultaneously, it contributes zero “added sugars” while replacing part to all of the sugar in a formula, reducing or eliminating the amount of “added sugars” on the label.

Can’t make it to the Briess booth during those hours? Staff will also be sampling these other baked goods throughout the IBIE:

  • Reduced Sugar Granola — with InnoSweet™ Sprouted Whole Wheat Powder replacing 33% of the sugar
  • Reduced Sugar Breakfast Biscuits – with InnoSweet™ Sprouted Whole Wheat Powder replacing 25% of the sugar
  • Whole Wheat Bread – with 1:1 honey replacement by BriesSweet™ White Grain Sorghum Extract
  • Malty Swirl Cookies – with enhanced flavor and color from Briess Caramel 40L Malted Barley Flour

IBIE Booth #126: New sugar-reducing grain sweetener joins other Briess ingredients for clean, simple labels

[09.19.2016]  Looking for solutions to your color, flavor, texture, processing or clean label formulating challenges? Briess Malt & Ingredients Co. invites you to IBIE Booth #126 where they will be showcasing a new, innovative, sugar-reducing, whole grain nutritive sweetener. Also featured will be the company's expanding lines of natural, specialty grain ingredients with proven success solving formulating challenges in baked goods, bars, cereal and other categories.

First-of-its-kind InnoSweet™ Sprouted Whole Wheat Powder
InnoSweet™ Sprouted Whole Wheat Powder is a first-of-its-kind whole grain, nutritive sweetener developed by Briess that will change the way you achieve clean labels, and lessen the impact of forthcoming nutritional panel changes. It is 100% sprouted whole wheat that contributes whole grains and zero “added sugars”. It will be sampled in several baked goods throughout the IBIE, and during a daily one-hour Show Special in a Coffee Break Pound Cake with 50% of the added sugars reduced by InnoSweet™.

Specialty Malted Barley Flours
Sample a Swirl Cookie made with Briess Caramel 40L Malted Barley Flour. This whole grain specialty malted barley flour enhances crumb texture and life shelf, and contributes color, flavor and nutritional benefits of whole grain. Malted barley flours are milled from 100% pure malted barley and contribute only “malt” or “malted barley” to the label.  Briess produces a large portfolio of specialty malted barley flours in a wide range of colors and flavors.

BriesSweet™ White Grain Sorghum Extract
This unique, alternative grain sweetener developed by Briess can lower honey costs and solve supply issues for commercial bakers, functioning as a 1:1 honey replacer in whole wheat and multigrain breads. Sample bread made with BriesSweet™ WGSE at Booth #126. It is made from the grain of the white sorghum plant, and is distinguished by light color and a clean, wildflower honey-like flavor that masks bitter notes. BriesSweet™ WGSE adds simply “Grain Sorghum Extract” to the label. Or use it for gluten free browning in your gluten free baked goods and bars.

Bring your formulating challenges and to Briess IBIE Booth #126. Technical staff will be available to discuss how the wide range of natural, specialty grain ingredients from Briess can help solve your formulating challenges.

All Briess ingredients are natural, non-GMO and Made in the U.S.A. for clean labels with simple ingredients.

Briess Malt & Ingredients Co., a Wisconsin-based manufacturer of specialty malts and natural ingredients for beer, spirits, food and beverages, is celebrating 140 years and five generations of Briess family ownership and malting tradition this year.