Pressroom


Briess natural, proven petfood ingredients are made in the U.S.A.

[03.31.2017] CHILTON, WI – Petfood manufacturers looking for proven ingredients made in the U.S.A. are invited to visit Briess Booth #1320 at the 2017 Petfood Forum.
Members of our technical staff will be available to discuss Briess natural specialty ingredients that deliver a range of hue adjustment, flavor and function to kibbles and treats. Briess ingredients are natural, non-GMO and made with no artificial colors, additives or preservatives. They offer simple label declarations, are AAFCO compliant, GRAS and available as organic. The Briess lines of petfood ingredients include:

  • Black, Brown + Caramel Specialty Malt Flours for natural hue adjustment and as an alternative to caramel color
  • Maltoferm® Ultra Sweet Powder for sweetness and flavor
  • Gluten Free Natural Sweetener Syrups and Solids for sweetness and function
  • Malt Extracts for sweetness, flavor, hue adjustment and function
  • Insta Grains® precooked grains are highly digestible, whole grain and low in micros.
  • New in 2017— Insta Grains® sprouted grain ingredients.


Briess Specialty Malt Flours deliver a rainbow of benefits to kibbles and dry pet treats

[03.31.2017] CHILTON, WI – Specialty Malt Flours from Briess deliver a rainbow of benefits to kibbles and dry pet treats, while contributing simply “malt” to the ingredient declaration. Visitors to Briess Petfood Forum Booth #1320 can see first-hand the contributions of Specialty Malt Flours in a “Rainbow Treat”, where each layer is formulated using a different style of flour.

Available in a variety of Black, Brown + Caramel styles, Specialty Malt Flours produced by Briess are proven ingredients being successfully formulated into kibbles and treats for hue adjustment, flavor and function. A natural alternative to caramel color, Briess Specialty Malt Flours are whole grain, palatable ingredients. Low in fat, high in fiber and non-diastatic, they are 100% pure roasted malted barley milled into flour.
Check out the entire line of Briess petfood ingredients at Briess Petfood Forum Booth #1320:

  • Black, Brown + Caramel Specialty Malt Flours
  • Maltoferm® Ultra Sweet Powder
  • Gluten Free Natural Sweetener Syrups and Solids
  • Malt Extracts
  • Insta Grains® precooked grains

Briess ingredients are natural, non-GMO and made with no artificial colors, additives or preservatives. They offer simple label declarations and are AAFCO compliant, GRAS and made in the U.S.A. Available as organic.


Briess introduces InnoSweet™, a first-of-its-kind whole grain, nutritive sweetener that reduces ‘added sugars’

[09.19.2016] CHILTON, WI – A first-of-its kind whole grain, nutritive sweetener that reduces the amount of “added sugars” on labels has been developed by Briess Malt & Ingredients Co. InnoSweet™ Sprouted Whole Wheat Powder is a 100% pure whole wheat ingredient that contributes zero “added sugars”. It delivers nutrition and sweetness created during natural sprouting, gentle cooking and drying while simultaneously reducing or eliminating the mount of “added sugars” on the label.

This ready-to-eat, wholesome, ingredient delivers a list of clean label-friendly benefits:

  • Whole grain ingredient
  • Label as “Sprouted Whole Wheat”
  • Contributes zero “added sugars”
  • Reduces or eliminates the amount of “added sugars” on labels
  • Increases fiber and protein content
  • Natural
  • Sprouted
  • Non-GMO
  • No additives or artificial colors
  • Kosher Certified
  • Made in the U.S.A.

All Briess ingredients are natural, non-GMO and Made in the U.S.A. for clean labels. Briess Malt & Ingredients Co., a Wisconsin-based manufacturer of specialty malts and natural ingredients for beer, spirits, food and beverages, celebrated 140 years and five generations of Briess family ownership and malting tradition this year.