Pressroom


'Don't call me honey' —
Briess features innovative natural sweetener at 2015 IFT Food Expo

[04.24.2015] What's new from Briess? An innovative natural sweetener with an attitude that Briess will be featuring in Booth #4231 at the IFT Food Expo in Chicago, July 12-13.

BriesSweet™ White Grain Sorghum Syrup looks and smells like wildflower honey in yeast-risen breads. But don't call it honey. It's 100% pure white grain sorghum syrup that functions as a natural alternative to honey, corn syrup, sugar, brown rice syrup, malt extract and other sweeteners. Briess will be sampling bread made with BriesSweet™ White Grain Sorghum Syrup as a 1:1 honey substitute, and Lemon Jelly sweetened entirely by BriesSweet™ White Sorghum Syrup.

BriesSweet™ White Grain Sorghum Syrup adds simply "Grain Sorghum Syrup" to a label.

Traditional sorghum cane syrups are produced from the cane of the red sorghum plant and, as a result, develop characteristic tannins and bitterness. But BriesSweet™ White Grain Sorghum Syrup is produced from grain of the white sorghum plant and has a clean flavor and light color. Its maltose-based carbohydrate profile makes BriesSweet™ White Grain Sorghum Syrup function well in an expanding list of applications. Manufacturers can save money by extending or substituting 1:1 for honey in breads, especially multigrain and whole grain breads where it aids in masking bitter notes. BriesSweet™ White Grain Sorghum Syrup is also a gluten free browning alternative in gluten free baked goods and cereals. It provides flavor masking and binding in bars, and has multiple sweet and savory applications. BriesSweet™ White Grain Sorghum Syrup has many label-friendly features:

  • Made from 100% white sorghum grain, a sustainable North American crop
  • Natural
  • Non-GMO
  • Gluten Free
  • Kosher
  • Pesticide free
  • Antibiotics free

BriesSweet™ White Grain Sorghum Syrup is available in two styles—45DE High Maltose and 60DE. Produced exclusively by Briess in the U.S.A., it's fresh and readily available for your production schedule. Talk to our technical staff at IFT Food Expo Booth 4231 about solving your label and formulating challenges with BriesSweet™ White Grain Sorghum Syrup, or one of many other natural, clean label, multifunctional ingredients produced by Briess. Need information now? Please contact us today.

2015 Media Kit

  • Press Release — 'Don't Call Me Honey' / Briess features innovative sweetener at IFT Food Expo (pdf)
  • Sell Sheet — Don't Call Me Honey (pdf)
  • Sell Sheet — BriesSweet™ White Grain Sorghum Syrup (pdf)
  • Company Fact Sheet (pdf)
  • 4C Flyer - Ingredients for Natural Functionality (an overview of Briess product lines) (pdf)